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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin ebook
Page: 258
Format: pdf
ISBN: 9781416576143
Publisher: Free Press

50 Scientifically Proven Ways to Be Persuasive (Free Press, $15) and director of Influence at Work UK, a consulting company in Luton, England. The concept is simple enough: When people are given something for free, they typically feel obliged to make a gesture – or even a purchase – in return, says Steve Martin, a coauthor of Yes! Power and line authority go only so far. Grendle the puppet reviews "YES! Such is the theory put forth by Steve Martin, author of the book “Yes! You won't just feel good; you'll create a network of indebted colleagues who will actively look for ways to help you out. 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini and others. 50 Scientifically Proven Ways to Be Persuasive (Free Press, 2008). It's a summary of a book of the same title. This is a book about social psychology applied to marketing, sales and general persuasion. While written primarily for a marketing audience, this amusing book has equal value and appeal for executives, salespeople—even parents trying to persuade. Reviews Yes!: 50 Scientifically Proven Ways to Be Persuasive Reviews Yes!: 50 Scientifically Proven Ways to Be Persuasive Features ISBN13: 9781416576143. That's where persuasion comes in, says Robert Cialdini, Regents' Professor of Psychology and Marketing at Arizona State University and coauthor with Noah J. 50 Scientifically Proven Ways to be Persuasive. Friday, 22 March 2013 at 16:25. 50 Scientifically Proven Ways To Be Persuasive" by Robert Cialdini. I've seen this cited in a couple of places. Some time ago, one of the blogs I read (I can't recall which one) mentioned a recently published book, Yes!